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In April 1918, the new El Portal Inn replaced the Hotel Del Portal. The smaller and less elegant Inn was a two-story, twenty-room hotel. It was operated by the Yosemite Terminal Company, a subsidiary of the Yosemite Valley Railroad. [5] [7] On July 9, 1932, the El Portal Inn was burned down due to defective kitchen equipment. [8] [9] A new ...
A hotel loyalty program will generally be free to enter and may have multiple levels. Newly joined members may be offered some privileges, such as free Internet, [1] to encourage them to join the scheme. This ensures that the guest has an incentive to sign up for the scheme, even if they do not anticipate reaching the next rewards level.
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The logo stayed the same, but the descriptors of Plus and Premier were added, and all hotels were either a Best Western, Best Western Plus, or Best Western Premier. In 2015, a complete overhaul of the Best Western logo resulted in a very different logo from the previous years, with the most notable change being the removal of the crown which ...
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