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Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
In entertainment, a tagline (alternatively spelled tag line [1] [2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual , social group , or product .
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."
A slogan can make or break a fast food brand, and Burger King has always been a top-three contender. While McDonald’s “i’m lovin’ it” signaled the brand’s 21st-century direction upon ...
"Never Stop Improving." That's the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday.But "Never Stop Improving" is more than just a tag line for the $48.8 billion ...
Subway is making a major change to its sandwiches Burger King customer orders an $80 Whopper This chicken chain says it's going after McDonald's and Burger King -- not KFC or Chick-fil-A
A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
The Camels are coming (slogan) The City That Never Sleeps (nickname) Click It or Ticket; CO2 is Green; List of Coca-Cola slogans; Come to where the flavor is. Come to Marlboro country; Corinthian leather; Coughs and sneezes spread diseases; The customer is not a moron