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Zola is an online wedding registry, wedding planner, and retailer. It is a female-led e-commerce company that allows couples to register for gifts, experiences, and cash funds as well as add gifts from other stores. Zola has also expanded into wedding planning with free wedding websites, invitations, and items for the wedding day.
Additionally, there are registry services that allow registrants to place items from many stores on a single registry (commonly called universal registries). In the UK, bridal registries are more commonly known as wedding lists. It is common for couples to send out a copy of their wedding list details with their wedding invitations.
In February 2020, The Knot Worldwide announced it acquired Hitched, a U.K.-based wedding brand. [22] In response to COVID-19, the company launched a $10 million assistance program for wedding vendors in need of support and introduced a campaign called Love is Essential covering the cost of dream marriage proposals for essential workers. [23] [24]
Indeed, cash is the most popular gift that to-be-weds register for, with 74% of registry creators including cash on their wish list, according to The Knot’s 2023 Registry Study.
[2] [9] [10] Although not addressing MyRegistry.com specifically, the Emily Post Institute and others have decried both giving cash as a wedding gift and expanding gift registry beyond weddings to other occasions such as college graduation. [11] [12] MyRegistry.com has gained notoriety in part due to their interoperability with Pinterest.
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