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Feed forward in management theory is an application of the cybernetic concept of feedforward first articulated by I. A. Richards in 1951. It reflects the impact of Management cybernetics in the general area of management studies .
Feed forward is a type of element or pathway within a control system. Feedforward control uses measurement of a disturbance input to control a manipulated input. This differs from feedback, which uses measurement of any output to control a manipulated input.
A pure feed-forward system is different from a homeostatic control system, which has the function of keeping the body's internal environment 'steady' or in a 'prolonged steady state of readiness.' A homeostatic control system relies mainly on feedback (especially negative), in addition to the feedforward elements of the system.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Business strategies can be categorized in many ways. One popular method uses the typology put forward by American academics Raymond E. Miles and Charles C. Snow in their 1978 book, Organizational Strategy, Structure, and Process. [1]
"Marketing of the company's products are organized on a country-by-country basis, and marketing research is conducted independently in each country." [ 7 ] Management is unable to have total control over the company in the host country because it is found that "local nationals have a better understanding and awareness of national market ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.