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Feed forward in management theory is an application of the cybernetic concept of feedforward first articulated by I. A. Richards in 1951. It reflects the impact of Management cybernetics in the general area of management studies .
Feed forward is a type of element or pathway within a control system. Feedforward control uses measurement of a disturbance input to control a manipulated input. This differs from feedback, which uses measurement of any output to control a manipulated input.
A pure feed-forward system is different from a homeostatic control system, which has the function of keeping the body's internal environment 'steady' or in a 'prolonged steady state of readiness.' A homeostatic control system relies mainly on feedback (especially negative), in addition to the feedforward elements of the system.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Business strategies can be categorized in many ways. One popular method uses the typology put forward by American academics Raymond E. Miles and Charles C. Snow in their 1978 book, Organizational Strategy, Structure, and Process. [1]
Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. [11] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.
Feed forward (control), a type of element or pathway within a control system; Feedforward (management), giving a pre-feedback to a person or an organization from which you are expecting a feedback; Feedforward neural network, a type of artificial neural network