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In the fields of sociology and social psychology, a breaching experiment is an experiment that seeks to examine people's reactions to violations of commonly accepted social rules or norms. Breaching experiments are most commonly associated with ethnomethodology , and in particular the work of Harold Garfinkel .
The violation of norms can be categorized as two forms, formal deviance and informal deviance. Formal deviance can be described as a crime, which violates laws in a society. Informal deviance are minor violations that break unwritten rules of social life. Norms that have great moral significance are mores.
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
Norms are also enforced by social sanctions, either positive, in the form of rewards for compliance, or negative, in the form of penalties for violations, such as disapproval, ridicule, or avoidance.
Image credits: Biomax315 "There are also other media that are pushed by algorithms, like other horror games, provocative music videos, politics, f****h games, true crime, etc.
Shaking hands after a sports match is an example of a social norm. There are varied definitions of social norms, but there is agreement among scholars that norms are: [9] social and shared among members of a group, related to behaviors and shape decision-making, proscriptive or prescriptive
Taboos may be prohibited explicitly, for example within a legal system or religion, or implicitly, for example by social norms or conventions followed by a particular culture or organization. Taboos are often meant to protect the individual, but there are other reasons for their development.
Many people also label behaviour which is deemed contrary to prevailing norms for social conduct as anti-social behaviour. [3] However, researchers have stated that it is a difficult term to define, particularly in the United Kingdom where many acts fall into its category. [4] The term is especially used in Irish English and British English. [5]