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In the field of psychology, cognitive dissonance is described as the mental phenomenon of people existing with unwittingly and fundamentally conflicting cognition. [1] Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. [2]
Cognitive dissonance is powerful when it relates to competition and self-concept. The most famous example of how cognitive dissonance can be used for persuasion comes from Festinger and Carlsmith's 1959 experiment in which participants were asked to complete a very dull task for an hour.
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
According to cognitive dissonance theory, there are three types of cognitive relationships: consonant relationships, dissonant relationships, and irrelevant relationships. Consonant relationships are when two elements, such as beliefs and actions, are in equilibrium with each other or coincide.
The 'mental phenomenon' is common and affects people based on their background, level of trauma, and emotions. But there are many ways to work through it.
Cognitive dissonance is a state of tension that occurs whenever a person holds two inconsistent cognitions. For example, "Smoking will shorten my life, and I wish to live for as long as possible," and yet "I smoke three packs a day." Dissonance is bothersome in any circumstance but it is especially painful when an important element of self ...
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
The cognitive response model suggests that effective messages should take into account factors that are likely to enhance positive cognitive responses to the receivers. Counterarguments, in contrast, are negative cognitive responses that prohibit persuasion. Factors that reduce counterarguments include communicator expertise and insufficient ...