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2. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Customer engagement can come in the form of a view, an impression, a reach, a click, a comment, or a share, among many others. These are ways in which analytics and insights into customer engagement can now be measured on different levels, all of which are information that allows businesses to record and process results of customer engagement.

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Despite the general notion that CRM systems were created for customer-centric businesses, they can also be applied to B2B environments to streamline and improve customer management conditions. For the best level of CRM operation in a B2B environment, the software must be personalized and delivered at individual levels.

4. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process, [7] and through removing impediments to user experience and improving page loading speeds.

5. Artificial intelligence in customer experience - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence_in...

   Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI). [ 1 ] [ 2 ] Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available.

6. Brand engagement - Wikipedia

   en.wikipedia.org/wiki/Brand_engagement

   An example of measuring brand engagement is the service-profit chain, a statistical model that tracks increases in employee “engagement drivers” to correlated increases in customer satisfaction and loyalty, and then correlates this to increases in total shareholder return (TSR), revenue and other financial performance measures.

7. Netflix Earnings Soar, Subscribers Hit 302 Million - AOL

   www.aol.com/finance/netflix-earnings-soar...

   This represents a 16% increase year-over-year compared to $8.83 billion in Q4 2023. ... and leveraging technological advancements to improve customer experience. These strategic initiatives are ...