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The Yeezy crisis has been far from easy for Adidas. The infamous collaboration with West, which began at the helm of his music career, helped the company’s bottom line and catapulted it to new ...
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways , as well as shirts , jackets , track pants , socks , slides , lingerie and slippers .
The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it would likely create a resale market.
Adidas's decision to end its deal with Ye could see the company report its first annual loss in over 30 years in 2023 as it writes down the value of its Yeezy inventory.
Adidas has slumped to a rare annual loss, hit by the fallout from its costly break-up with rapper Ye, falling sales in North America and a huge tax bill. Yeezy fiasco helps push Adidas into loss ...
The financial blow of the not-so-easy Yeezy break-up, along with factors like foreign exchange fluctuations and subdued sportswear demand, resulted in an overall 60% drop in operating profits ...
However, robust demand for the unsold sneakers has quelled fears at Adidas' headquarters that Ye's outbursts and a drop in marketing in the recent past would have made the Yeezy brand too toxic ...
Yeezy Season (stylized as YZY SZN) is a runway fashion line created by Yeezy. Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas. [2] Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015. [4]