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The Nike Swoosh logo, And Reebok - Adidas which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
The NBA and Nike unveiled the latest City Edition jerseys for teams on Thursday.
For the Christmas Day games of 2013, the NBA and its apparel partner Adidas introduced a newly designed sleeved jersey with large team and NBA logos on the front. [7] Marketers for the new uniforms realized that fans were unwilling to wear sleeveless jerseys in their day-to-day life and hoped the new sleeved jerseys would be more popular for ...
In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 2017–18 season. [197] The brand took over for Adidas, who provided the uniforms for the league since 2006. [197] Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league. [197]
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Reports on NBA jersey sales over the last three years (2006–2009) reveal that Kobe Bryant of the Los Angeles Lakers is the most sold jersey in China; however, Yao Ming fell from 6th to 10th and then back to 6th while his Houston Rockets teammate Tracy McGrady remained ranked third for two straight seasons then fell to fourth in 2009. [32] [33]
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