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Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
The Volkswagen Golf (listen ⓘ) is a compact car/small family car produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various nameplates – including as the Volkswagen Rabbit in the United States and Canada (Mk1 and Mk5), and as the Volkswagen Caribe [1] in Mexico (Mk1).
The Volkswagen Golf Mk1 is the first generation of a small family car manufactured and marketed by Volkswagen.It was noteworthy for signalling Volkswagen's shift of its major car lines from rear-wheel drive and rear-mounted air-cooled engines to front-wheel drive with front-mounted, water-cooled engines that were often transversely-mounted.
In the 1980s, Volkswagen's sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. Sales in the United States were 293,595 in 1980, but by 1984 they were down to 177,709. [36] The introduction of the second-generation Golf, GTI and Jetta models helped Volkswagen briefly in North America.
Exclusively manufactured by SAIC-Volkswagen. Lavida: 2008 2018 China MQB A1: Sister model to the Bora. Has been Volkswagen's best selling model in China and typically the best selling sedan of all brands in China. [2] Exclusively manufactured by SAIC-Volkswagen. Magotan (B8) 2005 2014 China MQB A2: The Chinese version of the Passat B8 with a ...
The Volkswagen Golf Mk2 is a hatchback, the second generation of the Volkswagen Golf and the successor to the Volkswagen Golf Mk1. It was Volkswagen's highest volume seller from 1983 and ended in (German) production in late 1992, to be replaced by the Volkswagen Golf Mk3. The Mk2 was larger than the Mk1; its wheelbase grew slightly (+ 75 mm (3. ...
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[20] Management at Volkswagen of America was also described as having become Americanized [21] and having struggled with advertising for Westmoreland's main product, the Rabbit. In his 2002 book Getting the Bugs Out: the Rise, Fall, and Comeback of Volkswagen in America, David Kiley said that "the German character was fading into oblivion." [21]