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Kinship is an investment entity that focuses on pet technology and pet care. [9] Through this fund, Mars has invested in: FluffyGo; Leap Venture Studio & cademy; Pet Insight Project; Pet Story; VetInSight; Whistle; Wisdom Panel
Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
It was the largest pet food manufacturer by market share in the US and the second-largest in Europe. [104] As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share. [105] According to a Research and Markets report, competition between Nestlé and Mars has been ...
Focusing on pet health has helped Mars, which in 1994 produced annual sales of $13 billion and was bleeding money, Fortune reported at the time. Since entering the vet space, revenue has soared 284%.
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
A simple search of "Purina" on platforms like TikTok and YouTube will turn up numerous videos of people claiming the dog food is making pets sick. The videos have been shared and viewed thousands ...