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The Kaiser-Frazer Corporation was established in August 1945 as a joint venture between the Henry J. Kaiser Company and Graham-Paige Motors Corporation. Both Henry J. Kaiser, a California-based industrialist, and Joseph W. Frazer, CEO of Graham-Paige, wanted to get into the automobile business and pooled their resources and talents to do so. [1]
Over 50,000 orders were placed, but at that point, Joseph W. Frazer had left the company and K-F management decided to concentrate only on Kaiser production after building 10,214 of the 1951 Frazer when the supply of leftover 1950 bodies ran out. [2] A notable feature of the Frazer was that its four doors had push-button openers.
The Marquette nameplate was revived when the Buick division of General Motors launched their junior brand for model year 1930. Along with Viking, LaSalle, and Pontiac, the Marquette was conceived to span a price gap in General Motors' market segmentation plan, and shared the GM B platform with the Buick Standard Six and Buick Master Six.
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Buick: Founded in 1899 as 'Buick Auto-Vim and Power Company' and acquired by General Motors in 1908. Cadillac: Founded as Henry Ford Company in 1901, renamed to Cadillac following Henry Ford's departure in 1902. Acquired by General Motors in 1909. Chevrolet: Founded in 1911 and acquired by General Motors in 1918. GMC
Fifty shares of the Kaiser-Frazer Corp., issued 4. January 1947. The company was founded on 25 July 1945, and in 1946 Kaiser-Frazer displayed prototypes of their two new cars at the Waldorf Astoria Hotel in New York City.