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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
In 1979, Volume Shoe was acquired by The May Department Stores Company. [11] Payless bought Picway Shoes from the Kobacker department store chain in 1994. [12] In 1996, May spun off Payless to shareholders, making it once again an independent, publicly traded firm. Payless acquired the mid-priced shoe chain Parade of Shoes from J. Baker, Inc ...
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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Spike Lee, wearing gold Nike Air Jordan 3s, arrives at the 91st Academy Awards at the Dolby Theatre on Feb. 24, 2019, in Los Angeles. (Photo by Robert Hanashiro-USA TODAY NETWORK)
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.