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The 1960s reflected an increasing interest in quality and fashion. Maternity and mastectomy bras began to find new respectability, and the increasing use of washing machines created a need for more durable products. While girdles gave way to pantyhose, the bra continued to evolve.
Canadian Lady's management knew that girdles were out, but bras would remain an essential part of women's wardrobes. So during the 1960s, while competitors were cutting back on their bra marketing and diversifying into other products, Canadian Lady aggressively pursued bra market share. [15]
Soft bras and sideboobs became popular over prominent cleavages. Soft bras consisted 30% of online retailer Net-a-Porter's bra sales by 2016. [234] "Leisurée", a line of soft brassières that was inspired by contemporary athleisure style, was launched in 2016 and grew 300% year-on-year over the next two years. [235]
Jennifer Aniston's Friends character Rachel Green was all over the #freethenipple campaign long before freeing the nipple was even a thing. Of course, we love her for it. But fans have been ...
Our top picks for the best bras for big boobs in 2023: Now keep scrolling for the full list, along with must-have details of what makes a great bra, and things to avoid for large busts when ...
Say goodbye to digging wires or slipping straps. Here are 23 of the best bras for large bust sizes, from brands like Cuup, ThirdLove, Skims, and more.