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To counter the Super-VHS format, Sony introduced Video Hi8 (short for high-band Video8). First demonstrated in February 1989, it was initially endorsed by ten other manufacturers — Aiwa, Canon, Fuji, Hitachi, Konica, Matsushita, Maxell, Ricoh, Sanyo and TDK, [12] which were joined later by Nikon, Samsung, Sharp and TEAC.
The Beta/VHS format war soon began, while the other competitors quickly disappeared. Betamax sales eventually began to dwindle, and after several years VHS emerged as the winner of the format war. In 1988, Sony began to market its own VHS machines, and despite claims that it was still backing Beta, it was clear that the format was no longer ...
A typical late-model Philips Magnavox, VHS format VCR A close-up process of how the magnetic tape in a VHS cassette is being pulled from the cassette shell to the head drum of the VCR A videocassette recorder ( VCR ) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other AV ...
Sony was unable to shrink its Betamax form any further, so instead developed Video8/Hi8 which was in direct competition with the VHS-C/S-VHS-C format throughout the 1980s, 1990s, and 2000s. Ultimately neither format "won" and both have been superseded by digital high definition equipment.
Sony believed that the M-Load transports used by VHS machines made copying these trick modes impossible. BetaSkipScan (Peep Search) is now available on miniature M-load formats, but even Sony was unable to fully replicate this on VHS. BetaScan was originally called "Videola" until the company that made the Moviola threatened legal action.
Sony's Betamax (1975) and JVC's VHS (1976) created a mass-market for VCRs and the two competing systems battled the videotape format war, which VHS ultimately won. In Europe, Philips had developed the Video 2000 format, which did not find favor with the TV rental companies in the UK and lost out to VHS.