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From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. [2] The brand became known for its focus on products to create what it calls the "flawless face", [ 3 ] [ 4 ] a concept derived from Mercier's reputation for promoting ...
The company asserts that this idea guides the development and presentation of its products. That year was the launching of Mercier's own cosmetics range. [7] [8] [9] Mercier continues to work as a freelance makeup artist [5] [10] and is a published author. In 2006, she published The New Beauty Secrets: Your Ultimate Guide to a Flawless Face. [11]
No matter what type of makeup brush you need—something for eyes or even sensitive skin—professionals say these are the best single brushes and ... Rosé Away 6-Piece Face & Eye Travel Brush Set.
When cosmetics are applied using the appropriate brush, they blend better onto the skin. There is a large variety of shapes and sizes of makeup brushes, depending on the face area where makeup will be applied, the cosmetic product and the wanted result. For example, the shape of the brush tip can be chiseled, straight, angular, round, flat or ...
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She founded Gurwitch Products in 1996 in order to market a boutique line of cosmetics carrying the name of French make-up artist Laura Mercier. She sold Laura Mercier to Alticor in 2006 and remained CEO until 2008.