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Yeezy (often stylized as YZY or YEEƵY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Kanye West (now legally known as Ye) on August 6, 2013. [1] Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. [ 2 ]
Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was released ...
The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it would likely create a resale market.
Ye [a] (/ j eɪ / YAY; born Kanye Omari West / ˈ k ɑː n j eɪ / KAHN-yay; June 8, 1977) is an American rapper and record producer. One of the most prominent figures in hip-hop , [ 3 ] he is known for his varying musical style [ 4 ] and polarizing cultural and political commentary. [ 5 ]
Some of Adidas' remaining Yeezy shoes are back on sale — months after the German sportswear company cut ties with Ye, the rapper formerly known as Kanye West. Adidas ended its yearslong ...
Kanye West boasts he is now worth $2.77 billion (Getty Images) According to the magazine, it had originally valued West’s net worth to include his Adidas partnership worth $1.5 billion.
The Nike Air Yeezy was developed from 2007 to 2009 by rapper Kanye West, Nike Creative Director Mark Smith and later Nathan Van Hook. Kanye has spoken very highly of Smith as both a collaborator and designer. Smith has said the same of Kanye, stating that he is "a truly creative talent" and a "natural designer." [1]
The iconic sneakers placed Kanye in a world of his own, and consumers haven’t tired of them. According to Footwear News, the Adidas Yeezy Boost 350 V2 “Beluga 3.0” will release this fall.