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  2. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlinks can be generated by submissions, such as directory submissions, forum submission, social bookmarking, business listing, blog submissions, etc. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user. [17]

  3. Help:What links here - Wikipedia

    en.wikipedia.org/wiki/Help:What_links_here

    This is used to see a list of the pages that link to (or redirect to, or transclude) the current page. These are sometimes referred to as backlinks. It is possible to make a wikilink to the "What links here" list for a particular page; to do this type [[Special:WhatLinksHere/Page name]], replacing Page name with the title of the target page ...

  4. List of search engines - Wikipedia

    en.wikipedia.org/wiki/List_of_search_engines

    Cross-platform open-source desktop search engine. Unmaintained since 2011-06-02 [9]. LGPL v2 [10] Terrier Search Engine: Linux, Mac OS X, Unix: Desktop search for Windows, Mac OS X (Tiger), Unix/Linux. MPL v1.1 [11] Tracker: Linux, Unix: Open-source desktop search tool for Unix/Linux GPL v2 [12] Tropes Zoom: Windows: Semantic Search Engine (no ...

  5. Comparison of search engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_search_engines

    The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software. The second and third table lists internet privacy aspects along with other technical parameters, such as whether the engine provides personalization (alternatively viewed as a ...

  6. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    The resulting “link popularity” is a measure of the number and quality of links to a website. It is an integral part of a website's ranking in search engines. Search engines examine each of the links to a particular website to determine its value. Although every link to a website is a vote in its favor, not all votes are counted equally.

  7. Competitor backlinking - Wikipedia

    en.wikipedia.org/wiki/Competitor_backlinking

    Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search.The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.

  8. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  9. Linkback - Wikipedia

    en.wikipedia.org/wiki/Linkback

    A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along ...