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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
The Marlowe–Crowne Social Desirability Scale (MC–SDS) is a 33-item self-report questionnaire that assesses whether or not respondents are concerned with social approval. The scale was created by Douglas P. Crowne and David Marlowe in 1960 in an effort to measure social desirability bias , which is considered one of the most common biases ...
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
Social desirability bias is a type of response bias that influences a participant to deny undesirable traits, and ascribe to themselves traits that are socially desirable. [2] In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. [1] [2] This bias can take many forms.
Social desirability bias, the tendency to over-report socially desirable characteristics or behaviours in oneself and under-report socially undesirable characteristics or behaviours. [138] See also: § Courtesy bias.
Social desirability bias goes to the core of what makes the jobs of political analysts and professional pollsters difficult. It captures the unhelpful human tendency to say one thing, but do ...
The Bradley effect posits that the inaccurate polls were skewed by the phenomenon of social desirability bias. [8] [9] Specifically, some voters give inaccurate polling responses for fear that, by stating their true preference, they will open themselves to criticism of racial motivation. [10]
An alternative version of the theory of self-serving bias states that the bias does not arise because people wish to protect their private self-esteem, but to protect their self-image (a self-presentational bias). This version of the theory, which is in line with social desirability bias, would predict that people attribute their successes to ...