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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location.
However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
YELLOWPAGES.com, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages.