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In the summer of 2010, Drapers magazine claimed that Per Una was the only clothing brand that was not at risk of being axed in Mr Bolland's shake-up of the plethora of clothing brands sold at M&S. [21] Per Una was planned to stay due to its successful and distinctive flair, but Portfolio and Indigo were planned go due to poor sales.
The company was started as M and M Sports in 1987 by Mark Ellis and Martin Churchward. [5]Following a buy-out by private equity group ECI Partners in 2004 the company’s identity changed to MandM Direct in order to reflect their move into selling fashion and lifestyle brands.
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