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The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Cause-related marketing, also called cause marketing; Certified resident manager, in a property; Courtesy reply mail; Crew resource management or cockpit resource management, an aviation training program; Cultural resources management; Customer relationship management
Social CRM has applications in marketing, customer service and sales, including: . Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.
Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the customer and the brand, [58] known as customer relationship management (CRM). Organizations use customer accounts in order to monitor and understand their needs.
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Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...
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