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Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998.Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [3] the concept is designed as the children's version of its parent company A&F.
Abercrombie & Fitch has closed numerous stores under its own brands, including Hollister Co. and abercrombie kids, since 2015. [7] Aerosoles (AGI HoldCo) filed for Chapter 11 bankruptcy in September 2017 and closed 74 retail stores, leaving only four flagship stores in New York and New Jersey. [8]
It launched a children's brand, abercrombie kids, and another teen subsidiary, Hollister Co., within a few years. Jeffries built Abercrombie in large part through sexualized marketing.
Abercrombie Kids Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch. Hollister Co. Southern California by Abercrombie & Fitch [89] Themed after "SoCal" for teenagers 14 through 18, [3] with significantly lower prices than its parent brand. Gilly Hicks
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
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