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The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) [2] [3] [4]
A U.S. National Agricultural Statistics Service statistician explains response rate data at a 2017 briefing to clarify the context of crop production data. In survey research, response rate, also known as completion rate or return rate, is the number of people who answered the survey divided by the number of people in the sample.
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Email tracking or email tracker is a method for monitoring whether the email message is read by the intended recipient. [1] Most tracking technologies use some form of digitally time-stamped record to reveal the exact time and date when an email is received or opened, as well as the IP address of the recipient.
Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]
Boomerang studied emails from over 20 online communities' mailing lists.
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:
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