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2. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   A retail pricing strategy where retail price is set at double the wholesale price. For example, if a cost of a product for a retailer is £100, then the sale price would be £200. In a competitive industry, it is often not recommended to use keystone pricing as a pricing strategy due to its relatively high profit margin and the fact that other ...

3. Dynamic pricing - Wikipedia

   en.wikipedia.org/wiki/Dynamic_pricing

   Cost-plus pricing is the most basic method of pricing. A store will simply charge consumers the cost required to produce a product plus a predetermined amount of profit. Cost-plus pricing is simple to execute, but it only considers internal information when setting the price and does not factor in external influencers like market reactions, the weather, or changes in consumer va

4. Price optimization - Wikipedia

   en.wikipedia.org/wiki/Price_optimization

   Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).

5. Cost-plus pricing - Wikipedia

   en.wikipedia.org/wiki/Cost-plus_pricing

   Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [1] [2] An alternative pricing method is value-based pricing. [3]

6. Price intelligence - Wikipedia

   en.wikipedia.org/wiki/Price_intelligence

   Price Intelligence has become a table stakes requirement for retailers, for several key reasons: [3] Increased consumer price sensitivity. Increased aggressiveness from competitors. Retail giants change prices upwards of 50,000 times per month. Amazon is the most aggressive with pricing, changing prices every 10 minutes or more often at times. [4]

7. Pay what you want - Wikipedia

   en.wikipedia.org/wiki/Pay_what_you_want

   PWYW models can be sometimes successful as they eliminate many disadvantages of conventional pricing. These models can eliminate fear of whether a product is worth a given set price and the related risk of disappointment ("buyer's remorse"). For sellers it removes the challenging and sometimes costly task of setting the "right" price (which may ...