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This can be applied to media, news, music, and any other messaging channel. The idea is, choosing something that is in opposition to how you feel or believe in will increase cognitive dissonance. For example, a study was done in an elderly home in 1992 on the loneliest residents—those that did not have family or frequent visitors.
Cognitive dissonance is a state of tension that occurs whenever a person holds two inconsistent cognitions. For example, "Smoking will shorten my life, and I wish to live for as long as possible," and yet "I smoke three packs a day." Dissonance is bothersome in any circumstance but it is especially painful when an important element of self ...
Cognitive dissonance happens when your values and beliefs are challenged by social pressure, learning new information, having to make a quick decision, or behaving in a way that doesn’t align ...
Individuals are compelled to initiate motivated reasoning to lessen the amount of cognitive dissonance they feel. Cognitive dissonance is the feeling of psychological and physiological stress and unease between two conflicting cognitive and/or emotional elements (such as the desire to smoke, despite knowing it is unhealthy).
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
If an individual can increase dissonance to the point where it is greater than the resistance to change, he will change the cognitive elements involved, reducing or even eliminating dissonance. Once dissonance is increased sufficiently, an individual may bring himself to change, hence eliminating all dissonance (Festinger 1957, pp. 127–131).