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In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
In line with Gramsci's theories of cultural hegemony, he argued that capitalist power needed to be challenged by building a counter-hegemony. By this, he meant that, as part of the war of position, the organic intellectuals and others within the working-class, need to develop alternative values and an alternative ideology in contrast to ...
Antonio Gramsci coined the term subaltern to identify the cultural hegemony that excludes and displaces specific people and social groups from the socio-economic institutions of society, in order to deny their agency and voices in colonial politics.
Marxist cultural analysis is a form of cultural analysis and anti-capitalist cultural critique, which assumes the theory of cultural hegemony and from this specifically targets those aspects of culture that are profit driven and mass-produced under capitalism.
Gramsci Is Dead: Anarchist Currents in the Newest Social Movements is a book by Richard J. F. Day about whether social movements should pursue cultural hegemony. Day has been described as being "among a new generation of anarchist academics challenging Marxist dominance at the universities."
Gramsci posits that movements such as reformism and fascism, as well as the 'scientific management' and assembly line methods of Frederick Taylor and Henry Ford respectively, are examples of this. Drawing from Machiavelli , he argues that The Modern Prince – the revolutionary party – is the force that will allow the working-class to develop ...
"Hegemony" was conceptualized by Karl Marx and Antonio Gramsci, a Marxist social philosopher who lived in Mussolini's Italy. Because Gramsci was a Marxist, he subscribed to the basic Marxist premise of the dialectic and therefore the contradiction. In his writings Gramsci claims that intellectuals create both hegemony and counter-hegemony.
From the Gramsci analysis derived the political science denotation of hegemony as leadership; thus, the historical example of Prussia as the militarily and culturally predominant province of the German Empire (1871–1918); and the personal and intellectual predominance of Napoleon Bonaparte upon the French Consulate (1799–1804). [65]