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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis . [ 1 ]
Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
The author suggests that organizations should develop a crisis communication plan that includes a proactive communication strategy and that is tailored to the specific crisis at hand. [35] The use of proactive crisis communication and the use of "stealing thunder" can be an effective strategy for managing crisis and minimizing reputational damage.
Contingency theory informs organizations of how to communicate ethically with their publics, especially during times of crisis. [25] Agenda setting theory centers around the idea that media outlets tell the public "not what to think, but what to think about." Agenda setting hypothesizes that the media has the power to influence public discourse ...
Image restoration theory is grounded in two fundamental assumptions. Communication is a goal-directed activity. Communicators may have multiple goals that are not collectively compatible, but people try to achieve goals that are most important to them at the time, with reasonable cost. Maintaining a favorable reputation is a key goal of ...
There are times of crisis when the only English word we need (or have time for) is help! ... One of the songs we often sang, usually during the Sunday evening worship service, was “Jesus on the ...
To help coordinate communication during the response phase of a crisis, the U.S. Federal Emergency Management Agency (FEMA) within the Department of Homeland Security administers the National Response Plan (NRP). This plan is intended to integrate public and private response by providing a common language and outlining a chain-of-command when ...
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