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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater.
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2 ] [ 3 ] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998.
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
yep alWhen drinking Glaceau vitaminwater, consumers tend to believe it's an essentially healthful beverage, said a judge in the U.S. District Court for the Eastern District of New York, who ...
A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.. The colorful advertisement in question ...
Bikoff began by selling an electrolyte-enhanced bottled water called Smartwater. Two years later, he introduced Fruitwater. But it wasn't until he launched Vitaminwater in 2000 that his enterprise ...