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The average American shopper plans to spend more than $900 on gifts this holiday season, according to a new poll from Gallup. Whether you're shopping for the kids or planning a staycation at home...
Many retailers have sneaky sales tactics. Find out how you can avoid falling for their tricks. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ...
Aron Ezra, CEO of marketing software company OfferCraft, recently published a list of common psychological tricks retailers use to drive sales.
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
Everyday low price. Everyday low price (also abbreviated as EDLP) is a pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and is also believed to generate shopper ...
The average shopper is expected to spend $1,007 on holiday purchases this year, according to the National Retail Federation, up from $967 in 2017. Retailers will pull out all the stops to get ...
It might seem like a no-brainer to click 'buy' when your shipping is free -- but you may actually be getting tricked by the retailer. Skip to main content. Sign in. Mail. 24/7 Help. For premium ...