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2. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer journey mapping is a design tool used to track customers' movements through different touchpoints with the business in question. It maps out the first encounters people may have with the brand and shows the different routes people can take through the different channels or marketing (e.g. online, television, magazine, newspaper).

3. Persona (user experience) - Wikipedia

   en.wikipedia.org/wiki/Persona_(user_experience)

   Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...

4. User story - Wikipedia

   en.wikipedia.org/wiki/User_story

   This allows to map the user experience beyond a set of user stories. Based on user feedback, the positive and negative emotions can be identified across the journey. Points of friction or unfulfilled needs can be identified on the map. This technique is used to improve the design of a product, [38] allowing to engage users in participatory ...

5. User journey - Wikipedia

   en.wikipedia.org/wiki/User_journey

   A user journey is the experiences a person has when interacting with something, typically software. This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences. It is often used as a shorthand for the overall user experience ...

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   mail.aol.com

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7. Empathy map - Wikipedia

   en.wikipedia.org/wiki/Empathy_Map

   An empathy map is a widely-used visualization tool within the field of user experience design and human–computer interaction practice. In relation to empathetic design, the primary purpose of an empathy map is to bridge the understanding of the end user. Within context of its application, this tool is used to build a shared understanding of ...