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The Court further rejected the NCAA's appeal that it was not a "commercial enterprise," noting the "highly profitable" and "professional" nature of certain college sports. [2] Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies.
The NCAA entered into its first NIL licensing deal allowing the use of the March Madness logo to Topps trading cards featuring basketball stars Caitlin Clark, Angel Reese, Zach Edey and Tristen ...
The states replied the NCAA created confusion with ambiguous and evolving rules after it lifted its ban against college athletes being compensated for NIL in 2021 and now is defending “a world ...
Football and men’s basketball account for nearly 67% of NIL compensation, according to Opendorse, while male athletes lead NIL activities (62.7%) and receive 93% of donor compensation.
The National Collegiate Athletic Association (NCAA) Division I men's basketball tournament is a single-elimination tournament for men's college basketball teams in the United States. It determines the champion of Division I, the top level of play in the NCAA, [1] and the media often describes the winner as the national champion of college ...
The 2024–25 NCAA Division I men's basketball season began on November 4, 2024. The regular season will end on March 16, 2025, with the 2025 NCAA Division I men's basketball tournament beginning with the First Four on March 18 and ending with the championship game at the Alamodome in San Antonio , Texas, on April 7.
According to Opendorse, a company that provides NIL services to dozens of schools, 81% of the $1.17 billion spent last year on NIL deals with college athletes came from collectives. Now, as part of a settlement of three antitrust lawsuits that were threatening to financially cripple the NCAA and the five most powerful conferences, the ...
The decision is a disaster for the NCAA, which has been trying to grasp any authority it can in the landscape created by the 2021 Supreme Court ruling opening the door for NIL compensation.