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Hollywood's video game performers went on strike Friday after negotiations with game industry giants that began more than a year and a half ago came to a halt over artificial intelligence protections.
On July 26, 2024, SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) initiated a labor strike involving the union’s voice actors and motion capture artists against American video game companies signed to the union’s Interactive Media Agreements over failed renegotiation terms of the contract that had expired in November 2022.
Union leaders say game voice actors and motion capture artists’ likenesses could be replicated by AI and used without their consent and without fair compensation. SAG-AFTRA announced the agreements with the 80 individual video games on Thursday. Performers impacted by the work stoppage can now work on those projects.
Video game voice actors and motion-capture performers have called a strike over failed labor contract negotiations focused around AI-related protections for workers, bringing about another work ...
The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said. Members voted overwhelmingly last year to give leadership the authority to strike.
Striking video game voice actors and motion-capture performers held their first picket on Thursday in front of Warner Bros. Games and said artificial intelligence was a threat to their professions.