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The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
The campaign was widely spread on social media. prompting consumers to share images of their personalized Coke bottles on platforms, such as Instagram, Twitter, and Facebook, using #ShareACoke ...
Some notable examples of buzz marketing in the digital age include the highly successful marketing campaign for the third season of the AMC series Mad Men. The TV channel created an online avatar maker that allowed fans of the show to create an online version of themselves in the 1960s style portrayed on the show.
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
YesAllWomen is a Twitter hashtag and social media campaign in which users share examples or stories of misogyny and violence against women. [35] #YesAllWomen was created in reaction to another hashtag #NotAllMen, to express that all women are affected by sexism and harassment, even though not all men are sexist. The hashtag quickly became used ...
It went viral right after being released and has received tens of millions of views since. Budweiser: "Puppy Love" (2014) Budweiser aired the ad "Puppy Love" in 2014.
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