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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
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The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
A collaboration between Swatch and Omega, the MoonSwatch collection combined Swatch’s affordability and Omega’s iconic Speedmaster design, creating a frenzy among collectors and casual watch enthusiasts alike. Long lines formed outside Swatch stores in major cities worldwide, [8] including New York, London, Paris, Tokyo, and Zurich. The ...
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The MoonSwatch will only be sold in select Swatch stores around the world, beginning Saturday, March 26. The bright colors and the collaboration between the two giants of the watch industry has ...