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The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts.
Newspaper accounts from the mid-1960s focused on the mod obsession with clothes, often detailing the prices of the expensive suits worn by young mods, and seeking out extreme cases such as a young mod who claimed that he would "go without food to buy clothes". [52]
The style remained fashionable in the United States until it was supplanted (at least, for young men) at the tail end of the decade by the wide lapels, flared slacks, and brighter colors of the peacock revolution, as well as the casual clothing of the hippie counterculture during the late 1960s and early 1970s. [5]
Robert Hall Clothes, Inc., popularly known as Robert Hall, was an American retailer that flourished circa 1938–1977. Based in Connecticut , its warehouse-like stores were mostly concentrated in the New York , Chicago and Los Angeles metropolitan areas.
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
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Men in Vogue was a British magazine of male fashion from the same publishers as Vogue.It was first published in 1965, and ceased publication in 1970. [1] The magazine was closely associated with the peacock revolution in English men's fashion in the 1960s for which Christopher Gibbs, an editor of the shopping guide in Men in Vogue, was a style leader with his "louche dandyism". [2]
Fashion in the mid-1970s was generally informal and laid back for men in America. Most men simply wore jeans, sweaters, and T-shirts, which by then were being made with more elaborate designs. Men continued to wear flannel, and the leisure suit became increasingly popular from 1975 onwards, often worn with gold medallions and oxford shoes.