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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM , UPS , Enron , Morningstar, Inc. , Westinghouse , ABC , and NeXT .
In due course, Richard Huppertz, manager of design coordination at Westinghouse, developed a concept that would bring greater recognition to the 'circle w' logo created by graphic designer Paul Rand. [5] Rather than using words, the sign Huppertz had in mind would rely solely on the Westinghouse corporate mark. [6]
IBM is nicknamed Big Blue partly due to its blue logo and color scheme, [180] [181] and also in reference to its former de facto dress code of white shirts with blue suits. [ 180 ] [ 182 ] The company logo has undergone several changes over the years, with its current "8-bar" logo designed in 1972 by graphic designer Paul Rand . [ 183 ]
You don't have to live at an estate to name your house, y'all!
Boho hit both the runway and the top of last year's fashion trends lists, thanks to the clothing brand Chloé, which delivered the ultimate cool girl collection for their A/W 2024 season.Suddenly ...
English: The two-dimensional version of the logo for the American Broadcasting Company (ABC), a nationally-known commercial television network in the United States. Designed by Paul Rand, this logo was used from 1962 until replaced in 2007 by a three-dimensional equivalent, which can be seen here. The 2-D logo now functions as a secondary logo ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Architectural Forum was an American magazine that covered the homebuilding industry and architecture.Started in Boston, Massachusetts, in 1892 as The Brickbuilder, it absorbed the magazine Architect's World in October 1938.