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Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency.In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
New clients followed and Ogilvy's company grew quickly. He was widely hailed as the "Father of Advertising". [17] [18] In 1962, Time called him "the most sought-after wizard in today's advertising industry". [19] In 1973, Ogilvy retired as chairman of Ogilvy & Mather and moved to Touffou, his estate in France. While no longer involved in the ...
II - Ogilvy founded his agency in 1948 with $6,000 and the financial backing of his brother, Francis, then MD at Mather & Crowther, an advertising agency in London. In 1963, Ogilvy, Benson & Mather billed for $55m and had 19 clients, including Chase, Standard Oil (NJ), Shell, KLM, Rolls-Royce and Guinness. All had good products, which Ogilvy ...
It was Ogilvy's job to give voice to a future-facing IBM and change the perception of a brand that was widely seen to be a dinosaur. Eventually, the success on IBM propelled Ogilvy to a decade of growth and prosperity. And Hayden contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.
AT&T, which retained D-A-Y in 1909, continued as a client until Dudley's death in 1966. Other clients included Verbatim, Kool-aid and Borden. Tabasco sauce was represented by D-A-Y from the 1920s until it was purchased by Ogilvy in 1983. [citation needed]
The business opened as Hewitt, Ogilvy, Benson & Mather. [6] S H Benson Ltd continued trading under its own name in London and in 1969, it became a public company. In 1971, Ogilvy and Mather bought S H Benson to form Ogilvy, Benson, and Mather. S H Benson Ltd gave 800 of their posters to the British Museum and 175 to the Victoria and Albert Museum.
She's your wife" is a famous quotation attributed to advertising executive David Ogilvy in 1955. [1] It subsequently appeared in his 1963 book, Confessions of an Advertising Man. [2] Ogilvy made his remark in response to typical advertising practices of the early 1950s, which featured loud and hectoring voices and blatantly exaggerated print.
In 1998, he became senior partner and chief creative officer for the new design and brand identity division at Ogilvy & Mather in New York. [12] At Ogilvy, he worked for clients including The Hershey Company, [13] [14] Kodak, [15] IBM, The Coca-Cola Company, [16] BP, [17] Motorola, [18] Mattel, [19] Vera Wang, American Express, Kraft Foods, Unilever, and New York City's bid for the Olympic ...