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The stimulus–response model is a conceptual framework in psychology that describes how individuals react to external stimuli.According to this model, an external stimulus triggers a reaction in an organism, often without the need for conscious thought.
Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).
The stimulus–response model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). [2] In experimental psychology, a stimulus is the event or object to which a response is measured. Thus, not everything that is presented to participants qualifies as stimulus.
Stimulus–response (S–R) compatibility is the degree to which a person's perception of the world is compatible with the required action. S–R compatibility has been described as the "naturalness" of the association between a stimulus and its response, such as a left-oriented stimulus requiring a response from the left side of the body.
Edwin Ray Guthrie (/ ˈ ɡ ʌ θ r i /; January 9, 1886 – April 23, 1959), a behavioral psychologist, began his career in mathematics and philosophy in 1917. He spent most of his career at the University of Washington, where he was a full-time professor and later became an emeritus professor in psychology.
Estes proposed a model of learning that he called Stimulus Sampling Theory (SST). SST is a probabilistic model that provides a statistical explanation of how we learn a stimulus-response association in a single trial, but require more stimulus-response repetitions to build an evident unit of learning. [3]
Robert Sessions Woodworth (October 17, 1869 – July 4, 1962) was an American psychologist and the creator of the personality test which bears his name.A graduate of Harvard and Columbia, he studied under William James along with other prominent psychologists as Leta Stetter Hollingworth, James Rowland Angell, and Edward Thorndike.
The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). In other words, the AIDA model is an applied stimulus-response model. A number of hierarchical models can be found in the literature including Lavidge's hierarchy of effects, DAGMAR and