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Coca-Cola Co. partially funded the pro-industry advocacy group International Life Sciences Institute (ILSI) for many years prior to ending their support for the organization in 2021. [9] ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. [10]
On August 16, 2002, the Coca-Cola Company announced a change of the label of Coke Classic in which the word "Classic" was no longer so prominent, leading to speculation that it would eventually be removed and the last traces of New Coke eliminated. [30] In 2009, Coca-Cola permanently removed "Classic" from its North American packaging. [31]
For the first time in 9 quarters, Coke reported a 1 percent increase in global net revenue, which was aided by a 6 percent increase in revenue in North America.
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Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [136] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [137] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [138]
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
For better or worse, Americans are major consumers of carbonated soft drinks, a market that experts predict will reach $195 billion in global sales by 2014, an increase of more than 11% since 2009.
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1]