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In the 1990s, as the public worried about gang violence and "superpredators," DARE changed its iconic "DARE To Keep Kids Off Drugs" slogan to the clunkier "DARE To Resist Drugs and Violence."
T-shirts and other merchandise reading "D.A.R.E. To Keep Kids Off Drugs" became popular as an ironic item in drug culture and other countercultures starting in the 1990s. According to a report from Vice, the program's appealing logo and acronym may unintentionally suggest one should dare to experiment with drugs. [48]
Mountains of research show that drug education strategies of the 1980s and 90s were ineffective. Schools are hoping an updated approach will have more of an impact. D.A.R.E. didn’t work.
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
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William S. Sessions, who became FBI Director in 1987, established the FBI's Drug Awareness Program to get these messages to reach the youth and teenagers. [1] Sessions announced the "Winners Don't Use Drugs" program at a press event on January 10, 1989, in cooperation with the American Amusement Machine Association (AAMA), who agreed to require ...
As the broader war on drugs is being reconsidered — even in conservative states like Kentucky — officials have concluded that an incarceration-first strategy is not only costly but also bad policy. Drug courts that shuttle defendants to rehabilitation facilities instead of locking them up are now ubiquitous.