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Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [ 1 ] [ 2 ] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).
For example, the referrer for an image is generally the HTML page on which it is to be displayed. The referrer field is an optional part of the HTTP request sent by the web browser to the web server. [10] Many websites log referrers as part of their attempt to track their users. Most web log analysis software can process this information.
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. [citation needed] A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user.
Click data may be gathered in at least two ways. Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs. Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that leads to that page view.
Canvas fingerprinting works by exploiting the HTML5 canvas element.As described by Acar et al. in: [6] When a user visits a page, the fingerprinting script first draws text with the font and size of its choice and adds background colors (1).
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
Site overlay is a report technique in which statistics (clicks) or hot spots are superimposed, by physical location, on a visual snapshot of the web page. Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an ...
The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. [ 1 ]