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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
Throughout most of the 1960s and 1970s, Colt 45 was marketed towards the suburban white-collar middle class demographic. To this end, in a memorable ad campaign that lasted over 15 years, Billy Van portrayed a gentleman in suit and tie quietly sitting at a small table and taking little notice of activity around him, until a waiter or someone showed up with a schooner glass and a can of Colt 45.
After its founding in 1976, the original California Cooler exploded on the beverage market when Lodi High School friends, Michael Crete and R. Stuart Bewley, [1] and their original partners (mostly friends and family) raised $140,000 to begin commercial production. By 1985, it was selling a reported 12.3 million cases a year worth $125 million.
Another type of mini keg is the "beer ball" or the "party ball", a disposable plastic ball that usually holds around 5.2 US gallons (20 L), roughly the equivalent of 55 twelve-ounce beers, though they can also be found in a smaller 3.8-US-gallon (14 L) size. Like kegs, it is necessary to tap the ball before the beer inside can be served.
An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: Malt beverages to which various fruit juices or other flavorings have been added; Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
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