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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Ben Davis is popular in some music-related subcultures, especially West Coast rappers.The clothing is popular among Chicano and "cholo" youth culture. [citation needed] Ben Davis shirts have been shown in the 1992 "Let Me Ride" video from rapper Dr. Dre, the Beastie Boys have mentioned the brand in their music, and Eazy-E used a Ben Davis shirt in his music video for the song "Real ...
Straight-leg: Jeans which are the same width at the leg opening as they are at the bottom of the leg, making for a slightly baggy fit. [58] Boyfriend: Often with a mid-low waist, boyfriend jeans have a baggy, "borrowed from the boys" fit. [57] Flared, or bell-bottomed: Often fitted around the thigh area, then become wider from the knee down. [59]
By the late 1980s, drainpipe pants were largely superseded by straight leg jeans like Levi 501s, but remained popular among fans of hard rock until the 1990s. Tight-fitting jeans were also worn by pop stars like Michael Jackson and Freddie Mercury. The 1980s also saw the revival of "stretch jeans," pioneered and popularized in the United States ...
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