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In 1961, Goffman received the American Sociological Association's MacIver award for The Presentation of Self in Everyday Life. [3] Philosopher Helmut R. Wagner called the book "by far" Goffman's best book and "a still unsurpassed study of the management of impressions in face-to-face encounters, a form of not uncommon manipulation." [2]
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book The Presentation of Self in Everyday Life. Goffman's other major works include Asylums (1961), Stigma (1963), Interaction Ritual (1967), Frame Analysis (1974), and Forms of Talk (1981).
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
Self-monitoring, a concept introduced in the 1970s by Mark Snyder, describes the extent to which people monitor their self-presentations, expressive behavior, and nonverbal affective displays. [1] Snyder held that human beings generally differ in substantial ways in their abilities and desires to engage in expressive controls (see dramaturgy ...
According to Snyder (1974) self-monitoring is the personality difference in individual's degree of preference to both self-expression and self-presentation. [11] Self-monitoring is a form of impression management in which a person examines a situation and behaves accordingly. Although self-monitoring is measured on a continuous scale ...
The original conceptualization of objective self-awareness theory proposed by Duval and Wicklund suggested that a state of self-focused attention was an aversive state. That is, when people are drawn to focus on themselves like an external evaluator would, they are more likely to develop a negative mood state.
The hyperpersonal model is a model of interpersonal communication that suggests computer-mediated communication (CMC) can become hyperpersonal because it "exceeds [face-to-face] interaction", thus affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction. [1]