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A defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest."
Facebook's Vice President of News Feed says the social media giant defines clickbait "as headlines that withhold significant amounts of information and mislead the user". Because it is difficult to determine what content exactly is fake news, the website uses a data set to calculate the likelihood of a headline being clickbait. [20]
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Past the three red dots on the windows of Stop N Save in Myrtle Beach, Nick Patel looks out onto bottles of tequila and triple sec. “You can see (the dots) everywhere, I mean, all liquor stores.
ClickHole publishes content in the form of articles, videos, quizzes, blogs, slideshows, and features. [13]Since being founded in June 2014, ClickHole has published parodies of nostalgic content, advice, motivational quotes, sport analysis, life hacks, fashion, and think-pieces (all of which mimic the style and tone of content posted by media sites such as BuzzFeed and Upworthy).