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Southwestern Bell Yellow Pages logo, 1984-1994. YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T. The company was originally formed in 1984 as Southwestern Bell Media, Inc.
SBC SMART Yellow Pages logo, 2002-2004. In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
SBC Southwestern Bell logo, 2001–2002. From late 2002 to 2005, Southwestern Bell conducted business under the following names: SBC Arkansas, SBC Kansas, SBC Missouri, SBC Oklahoma, SBC Southwest, and SBC Texas. Southwestern Bell payphone with new AT&T signage. SBC Communications bought AT&T Corp. on November 18, 2005, and changed its name to ...
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
It has headquarters in Dallas, Texas, and operates in 48 states across the United States of America with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period. [1] [2]
sbc/at&t (1999-2012) YP Holdings (2012-present) YP Midwest Publishing LLC. , originally Ameritech Publishing, Inc. , was formed in 1983 during the Bell System Divestiture .
In 2003, R.H. Donnelley Publishing & Advertising, Inc., which published directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation. In 2004, R.H. Donnelley acquired the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R.H ...