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The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. [1] [2] The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. [3]
The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no. The slogan was created and championed by Nancy Reagan during her husband's presidency. [1]
Perhaps its most enduring contribution lies with a community popularly known as "Black Twitter," a space that has had an indelible influence on today's society—from cancel culture to supposedly ...
In April 2013, a video titled Dove Real Beauty Sketches was released as part of the campaign, created by Hugo Veiga. It went viral, attracting strong reactions from the public and media. [5] In the video, several women describe themselves to a forensic sketch artist who cannot see his subjects. The same women are then described by strangers ...
Marketing Modernization in a Political Context. In the 1960s, the first mass media campaign was launched for the John F. Kennedy vs. Richard Nixon election. Until this point, mass media was used ...
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
So read on to revisit some of the most memorable food and drink product slogans in history, and keep in mind that at the end of the day, packaged food is just food in a box and in many cases it's ...