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An organizational chart, also called organigram, organogram, or organizational breakdown structure (OBS), is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of ...
Choosing a structure for a company is an important decision and must be strategically thought out because it could either aid or harm the making of business. The structure must also be a good fit for the type of activities, goals, and vision of the company. [3] The organizational structure is a reflection of how conveniently business is conducted.
Examples of divisions include regional (a U.S. Division and an EU division), consumer type (a division for companies and one for households), and product type (a division for trucks, another for SUVs, and another for cars). The divisions may also have their own departments such as marketing, sales, and engineering.
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management, and portfolio analysis can use it as an analytical tool.
Examples of the SGA: Extent of product (or service) diversity. Extent of geographic coverage. Number of market segments served. Distribution channels used. Extent of branding. Marketing effort. Degree of vertical integration. Product (or service) quality. Pricing policy. Use of Strategic Group Analysis This analysis is useful in several ways:
Examples of using matrix management: Digital Equipment Corporation founder Ken Olsen spawned and popularized Matrix Management. [9] [10] [11] ABB, formed from a 1988 merger and followed by "an ambitious acquisition program." Guiding this was a corporate structure whereby "local operations were organized within the framework of a two-dimensional ...
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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...